ASK: Can you intro me to folks who have successfully created and scaled a community of B2B professionals from scratch?
<aside> đź’ˇ Vision: We are building the leading AI-first video editor for UA teams.
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Creative teams (video editors) do the work once to design how their videos should look (similar to what they do in Adobe After Effects), but now with poolday they can introduce variants (AI actors, script, gameplay etc) and in a few minutes, Poolday produces pixel perfect, ready to be deployed videos matching user desires and generating combinations.
We want to make Poolday the starting point of a marketing campaign. Currently, when a marketing team wants to launch a campaign, they setup the campaign (on Facebook for ex), target a specific audience, and then go to their creative team to request a specific video matching the targeting criteria of the campaign (if they targeted a female audience on Facebook, they’d want a female actor in the video. If they targeted France as a country, they’d need videos in France). This results in many (thousands) of video combinations.
We aim to be the starting point, where creative teams produce their main video skeleton with variables, and Poolday will deploy the creatives automatically to the marketing channels with the right elements introduced. Poolday will then pull the analytics from the marketing channel (Facebook for ex) to update the creative team on performance of their videos.
🚀 Since we revamped the platform, July is the first month (batch #2 of customers onboarded) where our customers started producing winners again (videos that perform better than a client’s existing videos) within their first month of usage. This is fantastic news, especially given that it is on major customers (Codeway, Jackpocket, Playvalve etc). (Perform defined as “Has a higher ROI on marketing channels”)
Some teams like MobilityWare (leading card game developer) onboarded more than 20 of their team members onto poolday, a massive success for us.
In July we shipped over 30 new features and successfully onboarded major clients like Voodoo, MobilityWare, Ryze and LBC Studios, boosting our (rebuilt from scratch) MRR to $53.7k, with an additional $30k in immediate MRR to onboard for batch #3 early September.
Looking ahead, our priorities are rebuilding $100k MRR on the revamped self-serve platform, continuing to refine our product, and creating the best community of marketing artists to support our long-term growth.
Along the way and until our product is polished, we anticipate churn. This is needed to build for live customers and improve our product fast. We are 100% confident that this approach will lead us to incredibly strong unit economics before EOY and the best product in the market (not an exaggeration).
Our roadmap is aggressive and we plan to add 2 MEGA features within the next 7 weeks, which I know are absolute game changers to grab this market. We need to accelerate to be #1 and solidify our position.
Top 3 problems we will solve in the coming weeks: